„Hamburg welcomes you on board“ The cruise metropolis flies its colours

Over the past years Hamburg has emerged as a hotspot for the international cruise industry. This coming September, for the first time, the city is bringing all its cruise events together in a dazzling celebration of cruising entitled “Hamburg welcomes you on board”. This ten-day festival, which takes place from 4 – 13 September, will be welcoming both the general public and industry experts.


Last year, Hamburg firmly catapulted itself to the top of the German cruise ranking; with 189 arrivals and around 590,000 passengers, the city has also internationally climbed to the higher echelons of the cruise industry. Over many years, Hamburg has actively worked to build this position by hosting a wide range of trade events and events for the general public that focus on the cruise industry, thus honing Hamburg’s profile as an economically successful and highly attractive maritime city. 

This year, several of the industry’s leading events will be cooperating for the first time ever: the Hamburg Cruise Days (11-13 September) – Europe’s biggest consumer cruise event, and Europe’s key trade show for the cruise industry, Seatrade Europe (9-11.9), will in future be collaborating to provide a unique and deeply inspiring cruise event which will bring together tourists, service providers and industry in the city of Hamburg every two years. These two events will be flanked by fvw CruiseLive (11.9), a one-day trade congress for travel sales for the cruise industry, as well as two trade events organised by the world’s biggest cruise industry association, Cruise Lines International Association (CLIA; 8/9.9). The events will have the beautifully fitting backdrop of Blue Port Hamburg (4-13.9): this gigantic artwork by lighting artist Michael Batz lights up the harbour and many of Hamburg’s sights in a magical blue light at night.

To bring the new event to the attention of the people of Hamburg, the city will literally be flying a flag throughout these ten days: the motto “Hamburg welcomes you on board” will be highly visible all over the city and will act as a theme for the wide range of cruise highlights flanked by an appealing programme of events provided by numerous retail and catering partners, the city’s hotels and the port industry. For example, this year the start of the month-long Harbour Front literature festival will coincide with the cruise event, and throughout the city centre retailers will be featuring the topic of cruising in many different ways. Hafen Hamburg Marketing will be offering guided harbour tours that provide a fascinating glimpse behind the scenes of Hamburg’s port and cruise operations.  These tours will be marketed by Hamburg Tourism.

The patron of the “Hamburg welcomes you on board” initiative is Frank Horch, Hamburg’s Senator for Economics, Transport and Innovation. “With this unique suite of highly visible events Hamburg is seizing a wonderful opportunity to lastingly consolidate its international significance in the cruise industry and to be perceived all over the world as the maritime competence centre for cruising”, said Horch.   

For ten days, under the motto “Hamburg welcomes you on board”, the city will be transforming itself into a stage for inspiring maritime events. The highly successful combination of business and leisure, and the cooperation of many local players, will further build Hamburg’s image as a key cruise location and contribute to its ability to create lasting value. 



All cruise events between 4 and 13 September 2015


4-13 September: Blue Port Hamburg (www.blueport-hamburg.de)
8/9 September: CLIA Port & Destination Summit (trade visitors only) (blarsen(at)cruising.org)
9 September - 10 October:  Harbour Front Literature Festival (www.harbourfront-hamburg.com)
9-11 September:  Seatrade Europe (trade visitors only) (www.seatrade-europe.com)
11 September: fvw CruiseLive (trade visitors only) (www.fvw.de)
11-13 September: Hamburg Cruise Days (www.hamburgcruisedays.de)