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Review 2017

Majestic ships on the water, a relaxed and inspiring programme of events on land – that was the Hamburg Cruise Days 2017 in a nutshell. Relive the event in our photo gallery – and find out why the Hamburg Cruise Days are amongst the most popular events in the city.



An event area that extended four kilometres along the riverside, with a supremely relaxed atmosphere: at the Hamburg Cruise Days 2017 the waterfront was transformed into a fascinating experience. A string of Theme Islands featuring maritime markets, culture, music, dance, culinary highlights, entertainment and sport, fun and games all brought the wonderful world of cruises onto dry land.

Look and marvel, stroll and enjoy: the Theme Islands along the waterfront

1. Art & Culture


Modern architecture and a relaxed ambiance by the River Elbe provided the backdrop for the Art & Culture Theme Island. On all three days visitors were invited to admire driftwood sculptures, browse and buy high quality designs and crafts at the DESIGNgift market. The city’s Open Monument event (9th and 10th September) took place on the same weekend as the Hamburg Cruise Days, and the Hamburg Harbour Museum was offering activities and collecting donations for the conservation of the Kampnagel cranes at the Holzhafen.

MASH Steakhouse served culinary delicacies and additionally there was live music and a poetry slam. A special highlight was Hamburg’s popular Silent Disco, where visitors put on headphones, chose between two music channels and enjoyed the music and the view – either dancing or sitting down.

2. Dinner in the Sky by Hapag-Lloyd Cruises


On Friday and Saturday guests were invited to reach for the stars: Hapag Lloyd Cruises did presented the Captain’s Dinner in the Sky, a restaurant 50 meters above the ground which offered a spectacular view over the harbour. Guests were able to enjoy an exclusive set dinner created by star-winning chef Karlheinz Hauser. A true culinary highlight!

3. Heimathafen & Showbühne

Uferpromenade (between StrandPauli and Fischauktionshalle)

From a great choice of food and drink to numerous stalls selling attractive products, this part of the event featured a choice of Hamburg’s local hero products, and also included the AIDA Photo Spot and the Hamburg Cruise Days Show Stage, presented by alsterradio. The Satisfaction Show presented by AIDA Entertainment – a spectacular extravaganza which can otherwise only be experienced on board an AIDA cruise ship – was an unmissable highlight. 

4. Fernweh by MSC Kreuzfahrten

St. Pauli Landungsbrücken

If, as you strolled along the promenade, soaking up the maritime atmosphere, you suddenly succumbed to a longing for far-away places, then Landungsbrücken was the perfect place to head to. At the Theme Island “Fernweh by MSC Cruises” countries from all around the world presented typical products and food. At the Market of Opportunities info booths provided details of excursions, destinations and river cruises by nicko cruises.

MSC Cruises was offering another literal highlight on the “Mediterranean MSC Cruises Terrace”: a captive balloon that provideed a spectacular vista high from above the Landungsbrücken over the event promenade, Hamburg’s harbour and Blue Port.

5. Costa. The italian way of discovering the world.

Flutschutzmauer (opposite the Rundbunker)

A relaxed Mediterranean lifestyle – on the banks of the River Elbe. Costa Cruises again invited visitors to discover the Italian way of cruising – a wonderful mixture of hospitality and passion, pleasure and complete relaxation.

6. Promenade-Deck & Norwegian Cruise Line

Hafentor & Neue Flutschutzmauer

The information stand of the Hamburg Cruise Days was located at the Hafentor, where staff were on hand to answer questions about the event and the programme. Hamburg Cruise Days merchandising was on sale and visitors could pick up their free copy of the event magazine, hamburg cruise mag.

There was also a smaller version of the AIDA holiday world located  here: the AIDA Selection Spot, where visitors could discover the AIDA Selection class and its slow cruising concept and get a tantalising taste of a 117-day AIDA world cruise on the AIDAaura.

Along the Neue Flutschutzmauer a number of shipping lines – Norwegian Cruise Line, Costa Cruises, TUI Cruises and the AIDA Mystery Spot – presented their fleets and routes, making this the perfect place for cruise inspiration.

An inviting string of stalls by the waterside and along the lofty heights of the new flood protection wall beckoned shoppers to browse, wander and linger. A wide choice of top-class food and beverage stalls catered to all tastes.

7. The “Mein Schiff” World

Neue Flutschutzmauer (opposite the U-Bahn station Baumwall)

The “Mein Schiff” World along the renovated flood protection wall provided a glimpse of much more than just the port and the river. Visitors were invited to take a virtual tour of the “Mein Schiff “ fleet by TUI Cruises and to explore the world of the cruise operator and its enticing range of services.

One lucky visitor won a “Mein Schiff” cruise. And afterwards? The elegant steps were the perfect spot to sit, relax and watch the bustle in the port. 

8. AIDA Holiday World


AIDA, the premium partner of the Hamburg Cruise Days, was presenting its bespoke world of vacations at the Kehrwiederspitze against the beautiful backdrop of the Elbe River. One of the highlights was a wonderfully illuminated three-storey pavilion including an AIDA show cabin with a veranda, and exclusive spa with a sauna and a fabulous panorama.

Visitors were treated to live entertainment, a relaxed beach lounge, personal vacation advice and, for the first time, a culinary taster of the newest addition to the fleet, the AIDAnova, which celebrated its premiere in autumn 2018. In addition to the AIDA Holiday World, there were three other AIDA discovery spots along the harbour promenade: AIDA Mystery Spot, AIDA Selection Spot & AIDA Photo Spot.

9. Elbphilharmonie Open Air concert cinema with SAP

Platz der Deutschen Einheit, HafenCity

Welcome to one of the best concert halls in the world and Hamburg’s iconic new landmark – the Elbphilharmonie. Visitors to the Hamburg Cruise Days were able to enjoy a concert here without needing a ticket. At the Platz der Deutschen Einheit on all three event days, concerts were streamed live from the concert hall to a gigantic LED screen on the Cube, including the children’s concert “Reise in eine neue Welt” (journey to a new world) and Beethoven’s 9th symphony. Click here more informations about the programme.

Bild: © Maxim Schulz

10. Tüdel un Tampen

© Thomas Panzau


Maritime items, heritage treasures and traditional crafts: all this and much more was on sale at the “Tüdel un Tampen“ maritime market on the pontoons at the Traditionsschiffhafen. With the wooden masts swaying to the beat of the waves and the seagulls squawking, this was the ideal place to browse old treasures.

For more information:

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11. Rioja Gourmet Terraces

© Thomas Panzau

Magellan-Terrassen, HafenCity

In 2017, the Magellan-Terrassen was again transformed into the Rioja Gourmet Terrace, bringing a Spanish fiesta to the Hamburg Cruise Days.

Hosted by one of the world’s most important wine-growing regions, the DOCa Rioja, it featured the city’s biggest open-air wine bar, serving more than 50 fine wines and a delectable range of original Spanish tapas created by the inspired “Rolling Taste” chefs. Guests were invented to relax in the lounge under the “Magic Sky” and enjoy the sounds of Latino soul, rhythmic flamenco and urban jazz.

Video: Rioja at the Hamburg Cruise Days




12. Holsten Anchorage

Marco-Polen-Terrassen, HafenCity

Hamburg’s Holsten Brewery has produced beer at the heart of Hamburg since 1879 and was delighted to welcome visitors to its Nordic beer garden on the waterfront with a view of the river and the Elbphilharmonie.

A cosy, maritime atmosphere, typical north-German food and a refreshing glass of draft Holsten beer – the perfect ingredients for a relaxing break.

13. Health & Fitness

© Nina Drewes

Marco-Polo-Terrassen, HafenCity

Sports, relaxation, healthy food and pampering were clustered together at the Marco-Polo-Terrassen. Visitors were invited to try out open-air fitness activities in walk-in sports classes; booths provided information about sports, health, beauty and wellness options. The Theme Island was supervised by expert instructors from MeridianSpa.


14. Globetrotter Cruise Show

Unilever-Haus, HafenCity

This was the prime hotspot for everyone who wanted to make their cruise dream come true. At the Globetrotter Cruise Show visitors were invited to immerse themselves in a world of river cruises, sailing cruises, expeditions, family and luxury cruises. The inspiring programme included stimulating presentations, talks and special offers. Globetrotter’s cruise experts and staff from some of the world’s biggest cruise operators provided information and fascinating facts.

15. Cruise Village & Cruise + Career

Großer Grasbrook, HafenCity

The Hamburg Cruise Village in the HafenCity was the heart of the event. This special location was almost within touching distance of the giant cruise ships, and visitors were able to enjoy maritime-style refreshments, music and performances here. The special highlight in 2017 was the Theatre Square, a venue for foot-tapping maritime music and spectacular acrobatics.

At Cruise & Career, the Berliner Tor Business School, the University of Wismar/Wings, the Hamburg Business Development Corporation, HBT tradeschool and Flensburg University of Applied Sciences were presenting their courses with a focus on cruises. Anyone interested in the career aspect of cruises was invited to find out more about the various career paths and jobs in the cruise industry. This Theme Island was presented by Hamburg Cruise Net.